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Privacy Policy

Your privacy and data security are fundamental to how we operate. This policy explains how we collect, use, and protect your information when you interact with our services.

βœ“GDPR Compliant

βœ“Data Protection Act 2018

πŸ“…Last Updated: January 2025

πŸ“‘Contents

🏒 Who We Are

Genetix is a UK-based product development agency specialising in bespoke web applications, mobile apps, APIs, and strategic AI integration. We help businesses transform their digital presence through innovative technology solutions.

For the purposes of the UK Data Protection Act 2018 and the EU General Data Protection Regulation (GDPR), Genetix acts as the Data Controller for personal information we collect and process.

Contact Information:

  • Email: hello@wearegenetix.co.uk
  • Website: https://wearegenetix.co.uk
  • Address: United Kingdom

πŸ“Š Information We Collect

Information You Provide Directly:

  • Contact information (name, email address, phone number)
  • Company details and project requirements
  • Messages and communications sent through our contact forms
  • CV and career information when applying for positions
  • Feedback and testimonials you choose to share

Information We Collect Automatically:

  • Website usage analytics and interaction data
  • Device information (browser type, operating system)
  • IP address and geographic location data
  • Cookies and similar tracking technologies
  • Pages visited and time spent on our website

Information from Third Parties:

  • Publicly available business information
  • Social media profiles and professional networks
  • Referrals from existing clients or partners

βš™οΈ How We Use Your Data

We use your personal information for the following purposes:

Service Delivery

  • β€’ Responding to inquiries and providing quotes
  • β€’ Delivering software development services
  • β€’ Project management and communication
  • β€’ Technical support and maintenance

Business Operations

  • β€’ Website optimisation and analytics
  • β€’ Marketing and business development
  • β€’ Recruitment and HR processes
  • β€’ Legal compliance and record keeping

Communication

  • β€’ Sending newsletters and updates
  • β€’ Sharing relevant industry insights
  • β€’ Notifying about service changes
  • β€’ Following up on completed projects

Improvement

  • β€’ Enhancing our services and offerings
  • β€’ Analysing user experience and feedback
  • β€’ Developing new solutions and features
  • β€’ Quality assurance and testing

πŸ’» Technical Information

We automatically collect certain technical information to improve our website performance and user experience. This includes:

Device Information:

  • β€’ Browser type and version
  • β€’ Operating system
  • β€’ Screen resolution
  • β€’ Device type (mobile, desktop)

Usage Analytics:

  • β€’ Pages visited and time spent
  • β€’ Click patterns and interactions
  • β€’ Referral sources
  • β€’ Search terms used

This technical data is anonymised and used solely for statistical analysis and website optimisation purposes.

πŸ”’ Data Storage & Security

We take data security seriously and implement industry-standard measures to protect your information.

Storage Locations:

  • Our website is hosted on secure cloud infrastructure
  • Data may be stored in the UK, EU, or other secure locations
  • We work with trusted hosting providers with robust security measures
  • All data transfers are encrypted and secured

Security Measures:

Technical Safeguards
  • β€’ SSL/TLS encryption
  • β€’ Secure hosting infrastructure
  • β€’ Regular security updates
  • β€’ Firewall protection
Administrative Controls
  • β€’ Limited access on need-to-know basis
  • β€’ Staff training on data protection
  • β€’ Regular security audits
  • β€’ Incident response procedures

🀝 Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following limited circumstances:

Service Providers

We work with trusted third-party service providers (hosting, analytics, email services) who help us operate our business. These providers are contractually bound to protect your data.

Legal Requirements

We may disclose information if required by law, court order, or to protect our rights, safety, or the safety of others.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction, with appropriate data protection safeguards.

πŸ”— Third Party Links

Our website may contain links to external websites, social media platforms, and third-party services. Please note:

  • β€’ We are not responsible for the privacy practices of external websites
  • β€’ Each third-party site has its own privacy policy and terms of service
  • β€’ We encourage you to review privacy policies before providing personal information
  • β€’ Links do not constitute an endorsement of third-party privacy practices

Common third-party services we may link to include GitHub, LinkedIn, social media platforms, and technology documentation sites.

πŸ‘€ Your Rights

Under UK data protection law and GDPR, you have several rights regarding your personal data:

πŸ“‹Right to Access

Request a copy of the personal data we hold about you and information about how we process it.

✏️Right to Rectification

Request correction of inaccurate or incomplete personal data we hold about you.

πŸ—‘οΈRight to Erasure

Request deletion of your personal data in certain circumstances (right to be forgotten).

⏸️Right to Restrict Processing

Request limitation of how we process your data in certain circumstances.

πŸ“€Right to Data Portability

Request transfer of your data to another service provider in a structured format.

🚫Right to Object

Object to processing based on legitimate interests or for direct marketing purposes.

How to Exercise Your Rights:

To exercise any of these rights, please contact us at:

  • Email: hello@wearegenetix.co.uk
  • Response Time: We will respond within 30 days
  • No Charge: Most requests are processed free of charge

πŸ“… Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy:

Active Client Data

Retained for the duration of our business relationship plus 7 years for legal and accounting purposes.

Website Analytics

Anonymized usage data retained for up to 26 months for website optimization and trend analysis.

Marketing Communications

Retained until you unsubscribe or request deletion. We review and clean our lists annually.

Job Applications

CV and application data retained for 12 months unless you request earlier deletion.

When retention periods expire, we securely delete or anonymize your personal data unless legally required to retain it longer.

πŸͺ Cookies Policy

We use cookies and similar technologies to improve your browsing experience and analyze website usage.

Types of Cookies We Use:

Essential Cookies

Necessary for basic website functionality.

  • β€’ Session management
  • β€’ Security features
  • β€’ Form submissions
Analytics Cookies

Help us understand how visitors use our site.

  • β€’ Google Analytics
  • β€’ Page view tracking
  • β€’ User behavior analysis
Functional Cookies

Remember your preferences and settings.

  • β€’ Language preferences
  • β€’ Theme settings
  • β€’ Contact form data
Marketing Cookies

Track visits across websites for advertising.

  • β€’ Social media pixels
  • β€’ Retargeting ads
  • β€’ Conversion tracking

Managing Cookies:

  • β€’ You can control cookies through your browser settings
  • β€’ Most browsers allow you to block or delete cookies
  • β€’ Some website features may not work without essential cookies
  • β€’ Visit allaboutcookies.org for detailed instructions

πŸ”„ Policy Changes

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations.

How We Handle Updates:

  • β€’ Material changes will be prominently posted on our website
  • β€’ We may notify you via email for significant updates
  • β€’ The "Last Updated" date will always be current
  • β€’ Continued use of our services constitutes acceptance of changes

Last Updated: January 2025
Next Review: January 2026

πŸ“ž Contact Us

If you have any questions about this Privacy Policy or our data practices, we're here to help.

πŸ“§Email Us

For privacy-related inquiries:

hello@wearegenetix.co.uk

We typically respond within 48 hours

🌐Visit Our Website

For general inquiries:

wearegenetix.co.uk

Use our contact form for project inquiries

Data Protection Authority

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection issues. Visitico.org.ukfor more information.